"The content & speakers were superb; venue was great; and networking excellent."
- 2022 Attendee Feedback Survey
About the 2022 Marketing Summit
Date: September 29-30, 2022
Location: Union South, Madison, WI
Attendees: Approximately 300
Hear about the 2022 Marketing Summit from our alumni and industry friends that were there!
Winning at Digital Personalization: What Leaders Do
John Copeland, Adobe
In this talk John Copeland, VP in Adobe’s Digital Strategy Group, walked through recent research results on some of the most important capabilities and practices of companies getting more out of personalizing their customers’ digital experiences. Areas covered included: data strategy and activation, scaling efficient content creation, and orchestrating customer journeys.
Return on Nation Brands
Professor Dave Reibstein, The Wharton School
Geographies have brands just like products. The brand of a geography has economic implications. Ranking of the top 85 countries in terms of how their brand contributes to their economies.
Three to Watch Out For: Emergent Global Trends that Will (Re)Shape Marketing
Oscar Yuan, Ipsos Strategy3
Oscar took us through an exploration of global human and economic shifts and trends. The session outlined related implications for Marketing, providing context for sessions throughout the rest of the day.
Marketing Leadership Perspectives
Professor Chris Moorman, Duke University; Brian Cooper, Juniper Networks; Kate Manfred, Discover; & Sherina Smith, American Family Insurance
Chris Moorman has been studying marketing leaders for 14 years through Duke’s/the CMO Survey. This survey has allowed universities and companies to predict the future of markets, track marketing excellence and improve the value of marketing. One reason the CMO survey was started was because “marketing leaders are often not interviewed by the press or investors for their views on critical marketplace trends or company marketing activities.” This discussion brought the survey to life. Chris covered some of the key learnings from the most recent survey and our panel of Marketing Leaders offered their insights on the topics.
Superior Consumer Experiences Powered by Human + Data + Technology, A P&G Case Study
Eric Bressinger & Kirti Singh, Procter & Gamble
P&G’s Business models and Brand building are centered around the consumers they serve. Today, P&G has the ability to understand consumers better than ever, proven when we bring together Human + Data + Technology. This enables them to create consumer experiences – through brand and product innovations – that are superior, enabling P&G to be a force for growth and a force for good. Insights are about humans and observing, listening and being with consumers is indispensable. Increasingly they are leveraging the power of Data & Technology to enable this at scale – all in service to creating superior brand experiences for the 5 billion consumers P&G serves every day.
Social Commerce: A New Social Revolution – Panel discussion
Panelists: Tom Brown, Meta, Kyle Gore, PepsiCo, Elizabeth Oats, Ulta Beauty
Moderated By: Ken Nelson, Deloitte
Social commerce is a consumer experience on a social platform that blends the point of inspiration with the point of purchase. In 2021, the global social commerce was $585B, and is expected to hit $1 Trillion by 2024*. Social commerce reimagines a rapidly evolving consumer retail experience in a social and soon-to-be unlimited reality environment by:
Leveraging creators, content, and communities to nudge consumers towards a particular shopping mindset
Using deep consumer insights to drive engagement, impulse, and purchase
Creating a seamless shopping experience for the consumer
This session explored the ecosystem players & platforms, global trends, and heard from our Panel of experts of both success and challenges brands and creators undertake in driving the creator economy.
A CMO’s Approach to an Analytics and Data Driven Marketing Org
Christie Raymond, Kohl’s, and Jeff Simpson, Deloitte
A User Research (UX) Panel: An up-to-date glimpse into the realities of the use of UX Research in Tech
Panel: Tyler Kettle, Google; Lindsey Rasie, Adobe; & Malia Zoghlin, Groupon
Moderated by: Catherine Cooper, EmpathyWise
Never Be Interesting
Elizabeth Oates, Ulta Beauty
The Future of Segmentation & 1:1 Targeting
Dave Schaff, Ibotta
Estimating Display Advertising Response
Paul Hoban, Amazon
The New Brand Marketing for Challenging Times: Gaining Relevance through Responsibility
Cheryl Stallworth-Hooper & Melissa Dougherty, ShedLight
Microsoft’s Viva Sales Launch – a case study
Kirstin Hamlyn & Katy Olmstead, Microsoft
Building Marketing Impact in High Growth Tech
Saqib Mustafa, Snowflake
Building Purpose Driven Brands, Why It Starts With Your Core
Kurt Kober, The Honest Company
Potent New Opportunities for Growth and Pre-Emptive Advantage only now Emerging
Marsha Lindsay, Lindsay Foresight & Stratagem
The Design of Winning Marketing Organizations
Professor Neil Morgan, Indiana University
Innovating to Stand Out: The 7 Winning Principles of Differentiation
Cherri Prince, Seed Strategy (A Burke Company)
Thank you to everyone for joining us at the 2022 Marketing Summit. We look forward to seeing you again on September 12-13th, 2024 for the 2024 Marketing Summit. Once again we will be bringing a fantastic lineup of speakers to Union South on the UW-Madison campus here in Madison, Wi. Please visit our other pages for additional information about future Summits!